Ruba, small online travel site purchased by Google that comprises photo-centric guides to various sites, all donated by consumers, Google prepared its second iGoogle-related attainment in less than a month.

TechCrunch says by inveterating the achievement with Google,
“Ruba will now be integrated into iGoogle in some way. In late April, Google also bought up iGoogle widget developer LabPixies in order to “anchor the company’s iGoogle efforts across Europe, the Middle East and Africa.”

No fiscal conditions were unconfined and it is not obvious how much money 15-month-old Ruba had lifted up from sponsors Benchmark and Draper Fisher Jurvetson. It is moreover indistinct why Google was mainly paying attention to Ruba, bearing in mind the overabundance of much more famous travel sites there (vie sets Ruba’s traffic in March at only 22,000 exceptional visitors).

One prospect: creator and CTO Arnaud Weber was formerly a technological lead on the Chrome browser, while CEO Mike Cassidy also has a famous backdrop; he co-created the video gaming community, Xfire, which was put up for sale to Viacom for $102 million four years previously.
According to our count up, Google’s 17th purchase from the time when August.

[Via Paidcontent]