The rising censure of Flash as a track for online video release (in addition to Apple’s have an aversion to Flash) seems to be pouring the acceptance of H.264. video. A current study by video search site MeFeedia discloses a 160 percent addition in the percentage of video prearranged in the iPad-friendly set-up since January of this year.

MeFeedia’s indexing records were assembled from over 30,000 resources of online video, together with Hulu, CBS, ABC, CNN, MTV, YouTube, and others. According to its information for the month of May,

“ 26 percent of all video in its index was in H.264 format. That’s up from just 10 percent in January—the month that Apple announced the iPad.”

The report exposed that much older content, as well as news and TV episodes, had not yet been reencoded from their principally Flash-based arrangements.

Though, newest substance is being preset in H.264, telltale that the iPad is serving to shove implementation of H.264. and HTML5. On the way to the iPad release in April, several media companies proclaimed strategies to changeover content from Flash-based players to H.264 video distributed by means of HTML5 specially for the device. A side advantage of this transition is that such video is also well-matched with the iPhone and iPod touch, as well as Android-based mobile devices and Safari and Chrome on the desktop.

The growing trend toward H.264 has been confirmed by data unconfined former this month by video encoding service Encoding.com. Two-thirds of the video programmed by the service in the first quarter of 2010 was in H.264. Format, supplementary than twofold the proportion prearranged as H.264. a year past.

[Via Arstechnica]