Google has publicized many modifications in the manner it treats with marketing agencies around the world, including small search market shops to large traditional marketing domestic name.

Penry Price, Vice President, Global Agency Development at Google has blogged about the changes here as,
“In short, the search and Internet advertising giants aim to raise the bar for Google AdWords Certification, assist advertisers in finding and contacting certified partners more easily, and to lower costs for those who effectively help advertisers get the most out of Google AdWords.”
New AdWords Certification program
Google is introverted its Google Advertising Professionals (GAP) program, initially instigate in November 2004, and going to replace it with a new Google AdWords Certification program for agencies administrating AdWords accounts on behalf of advertisers.

The distinction between individual and company certification leftovers.
A Funny side note by the ‘News’ came into read:
“A lot has changed since 1994 when Google Advertising Professionals launched so we’re retiring the program and replacing with a rigorous, strategy focused version.” –
(Who knew Google clandestinely started working in the primary half of the nineties?)

The new program offers organizations and their workers with fresh guidance resources that mirror current changes in search marketing and Ad Words functionality like think webinars, on-site training, etc., tougher certification exams to test realistic application of knowledge and most excellent practices and advanced-level exams to “highlight aptitude in search, present, reporting and analysis.

Recent Google Advertising Professionals will have a 6-month refinement phase to meet the new norms and terms and conditions in order to maintain their certified grade.

Google Partner Search
Google Certified Partners can now choose Google Partner Search, an index that aids advertisers uncovered companies that best go with their measure. To demonstrate in searches in the course of Google Partner Search, agencies must select and fill in particulars about their hub characteristic and potentials. Searches can be filtered by location, agency practice within an exacting budget choice, the types of services offered and the precise industry verticals supplied.

Google AdWords API pricing
Google has also declared favored AdWords API pricing. This provides capable Google Certified Partners, who administrate AdWords accounts on behalf of clients free to utilize the AdWords API, which permits developers to fabricate applications that interrelate directly with the AdWords dais, footed on the directed client expend. To relate, agencies must have an active agency profile page and be acquiescent with the AdWords API requisites and situation.

Google says,
“It will start accepting applications for preferred AdWords API pricing on May 26, 2010.”
During the beta test phase, the AdWords API was free of charge for all but only within convinced share restrictions. Google has a unit-based system, to compute fees based on assumed quota. Every action executed on an AdWords account, such as to make an addition of a keyword, uses a certain number of API units, and developers on the whole get charged $0.25 – or local currency equal – per thousand units consumed (see thorough rate sheet for additional information).

By Google here is the criterion that how Google calculates free AdWords API units for preferred partners:
“We calculate free AdWords API units for the developer token that’s approved for preferred AdWords API pricing using the amount of spend managed by the My Client Center associated with the API developer token. If you receive preferred pricing, we’ll provide you with 250 units for every $1 of AdWords spend managed.
For example, if you manage $10,000 in March, you’d receive 2,500,000 free API units in April. We’re continuing to update the way we calculate the amount of spend you manage and will update this help article when we have more information.”

[Via Techcrunch]